And on Friday, you’ll test it with real live humans. On Thursday, you’ll hammer out a high-fidelity prototype. A design sprint a time-based activity that includes members of the design team (and other teams) to help design or redesign a product. ![]() On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. ![]() On Tuesday, you’ll sketch competing solutions on paper. On Monday, you’ll map out the problem and pick an important place to focus. This page is a DIY guide for running your own sprint. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. ![]() Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more-packaged into a battle-tested process that any team can use. The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. The sprint gives teams a shortcut to learning without building and launching.
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